Diverse Portfolio
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About Us
Project-NED is a high-impact, hybrid advisory firm that drives growth by injecting strategic capital and key operational resources to optimize growth and maximize exit valuation. Our hands-on engagement model empowers companies to scale efficiently, adapt to market shifts, and achieve successful exits.
We partner with ambitious founders and their investors seeking global expansion and profitable exits. We engage them early in the growth-exit journey and maintain a selective portfolio to align everyone’s interests for lasting value.
By combining pragmatic guidance with execution resources to help our companies navigate toward successful exits in rapidly evolving markets, we align long-term interests by taking on risk alongside them—rather than charging traditional fees upfront—to deliver tangible results.
Jonathan Kim
President and CEO
Jonathan is an expert in AI-driven growth, finance, and IPO execution, helping companies scale rapidly, optimize operations, and achieve successful public listings. His strategic use of AI enhances competitive advantage. At the same time, his financial expertise ensures strong profitability and investor appeal, making him a key partner for organizations aiming to go public and achieve market leadership. with extensive experience in AI-driven growth, finance, and IPO execution. He has 42 motorcycles in his ‘shed’ waiting to be restored.
Robert Blinn
Co-Founder, Financial Services & Investments
Rob brings deep expertise in financial structuring, innovative business models, and growth, empowering companies to reach their full potential. He specializes in developing customized financial frameworks and strategic models that enhance profitability and scalability by aligning financial strategy with business goals, optimizing resources, and driving sustainable growth. He is a crucial partner for companies aiming to strengthen their market position and achieve long-term success. Rob learned rock climbing from a hemophiliac and only learned about his condition 1,200 feet up.
Claus Nehmzow
Client Services and Partnerships
Claus brings decades of expertise in emerging technology integration and business transformation. As former Chief Innovation Officer at Eastern Pacific Shipping, he pioneered AI-driven solutions and guided startups from concept to revenue. At BP's Digital Innovation Office for Asia Pacific, he led robotics and energy transition initiatives. His advisory roles with Aliciabots, EmTDLab, and Entropica Labs span maritime robotics, space radiation, and quantum computing. Claus once executed a dead-stick landing from 1,000 feet when his fuel ran out – a lesson in risk management no business course could teach.
Bibi Ho
Marketing and Growth
Bibi Ho is a visionary in strategic marketing and branding, bringing nearly two decades of experience and an unwavering commitment to social and environmental responsibility. With over a decade in China, Bibi has created transformative strategies for both startups and global brands. Recognized with creative awards like the Good Design Award Japan, D&AD, and Index Award, his strategic and creative excellence reflects his commitment to innovation, sustainability, and impactful brand engagement. Bibi is also a trained pastry chef at Le Cordon Bleu Paris.
David Waldman
Partner
David has deep experience supporting public companies and those navigating the IPO process, offering expertise in over-coming the unique challenges of going public. He has arranged thousands of investor roadshows and advised senior management on M&A, leadership transitions, earnings surprises, crisis management, and Reg-FD compliance, positioning companies for success at every stage. David is an Eagle Scout and a Scout Master.
Brice Penaud
Partner
Brice has extensive experience building Special Purpose Vehicles (SPVs) for targeted investments, creating strategic pathways for immediate funding. He’s advised investment firms on fund formation and helped navigate the complexities of the investment and regulatory landscape. Brice has also played a key role in designing diligence frameworks for Family Offices, General Partners (GPs), and Accelerators. Brice is a blackbelt Seirenkai Karate-ka.
Our Management Team
We Don't Just Advise.
We Own the Roadmap from Growth to Exit.
Every key decision is tied to a viable exit plan that aligns with investor expectations and leadership objectives. Our proprietary framework combines core services with innovative methodologies to sustain strong valuations throughout the growth-to-exit journey. By applying performance analytics, risk-mitigation strategies, and advanced financial modeling, we optimize capital structures, streamline operations, and facilitate strategic pivots.
Our team of interdisciplinary experts and partner companies coordinate each recommendation, ensuring smooth implementation while maintaining financial integrity. SPV funding is available for companies that need it, although many succeed without this additional capital. This end-to-end platform safeguards your path to exit and creates a sustainable, high-value trajectory at every milestone.
FAQs
We primarily partner with mid-stage companies (Series A & B) that have strong leadership, scalable business models, and are ready for international growth. While we remain sector-agnostic, we work with only a select number of companies—one in each high-growth vertical, such as AI, Deep Tech, and SaaS—to ensure deep focus and maintain confidentiality.
Our integrated framework blends capital access, operational scaling, and exit preparation into a seamless strategy. We align growth with exit goals from the outset, allowing companies to adapt to market shifts, maximize valuation, and seize strategic opportunities.
We offer dedicated partial leadership as needed, embedding experienced executives into critical functions focused on finance or growth. Our goal is to scale up underdeveloped areas of the business to ensure readiness for growth and eventual exit, while strengthening internal leadership capacity.
Our compensation model is performance-based, with majority of fees tied to exit outcomes instead of upfront payments. Engagements are customized depending on the company's stage and growth needs.
What We Offer:
Strategic Funding and Fractional Leadership
For Founders
Co-Architect for Growth and Exit
We partner with founders to integrate our SPV funding and hands-on financial engineering and operational scaling into a clear path toward impactful milestones.
Aligned Incentives and Commitment
Our compensation is primarily tied to exit outcomes, which preserves founders’ capital for and fosters a deeper collaboration. If we don’t help you achieve a substantial value creation and exit, we don’t benefit.
For Investors
Portfolio Enhancements
We strengthen core financial discipline, product-market fit, and scalability metrics to position companies for higher valuations and faster, more strategic exits.
Risk Mitigation & Upside
Equity alignment preserves investor upside while driving scalable growth through transparent financial reporting, strong governance, and data-driven strategies and execution for value creation.
Our Collaboration Model: Aligning Varied Expert Knowledge and Interests
Sector-Based Alliances
We partner with local or regional experts in specific verticals to co-develop integrated service offerings.
Deep Professional Network
We leverage our network of complementary professional services to offer a one-stop shop for our companies.
Co-Investment Platforms
We collaborate with strategic corporate VCs or family offices on co-investment deals for our SPVs and for our companies.
